Physiotherm and fashion label Luis Trenker celebrate cooperation

Tyrol meets South Tyrol

Physiotherm and fashion label Luis Trenker celebrate cooperation

On April 13, 2023, the cooperation between the successful infrared company Physiotherm and the fashion & lifestyle label Luis Trenker was celebrated with star guest Hans Sigl under the motto "Tyrol meets South Tyrol". The occasion was also used to officially present the exclusive infrared cabin of the Luis Trenker Edition 2.0.

This special infrared reclining cabin was developed jointly for health-oriented customers with a high demand for design and quality, for wellness providers and for the hotel business from the Alpine regions of Austria, South Tyrol, Germany and Switzerland.

The presentation took place in front of 150 invited guests and partners from the upscale hotel business, politics, business and the media in the recently modernized Physiotherm showroom in Thaur. Following the success of the predecessor model Luis Trenker Edition Version 1.0, with over 800 models sold, the new Version 2.0 is now being produced in the strictly exclusive and limited edition of 425 units.

The evening was hosted by Denise Neher, a well-known presenter in Tyrol. Host, managing director and owner of Physiotherm, Ing. Josef Gunsch with cooperation partner Michi Klemera, founder and owner of the alpine fashion & lifestyle label Luis Trenker and special guest Hans Sigl spoke on the topics of health, lifestyle and design .

According to Michi Klemera, down-to-earthness and high quality standards are the reasons why Physiotherm and the fashion & lifestyle label Luis Trenker harmonize as brands.

"Physiotherm's goal is and remains to make people healthier and therefore happier."

Ing. Josef Gunsch, Physiotherm Managing Director

Hans Sigl, actor and best-known TV doctor in the Alpine world, told of his time as a nurse in community service at the Innsbruck clinic, about the feel-good character of the "Bergdoktor" series, why people always want to entrust him with their medical histories, and explained his connection to wellness and health.

This evening event was also the starting signal for the official sales launch of the new Luis Trenker 2.0. infrared cabin. The special features of the cabin include its unique design, with a nostalgic picture from the film "Love Letters from the Engadine" on the inside wall, selected materials made of gray spruce, a retro ski as a door handle, an extra-large colored light, partially padded walls, and classy Bowers & Wilkins speakers. Paired with the patented Physiotherm SENSOcare® low-temperature technology, this cabin offers a special feel-good experience.